Mobile display and mobile search grows 53%
Chart of the day: Mobile search and Mobile display have grown rapidly from 2015 to 2016 in Europe. Mobile video rose more than 20% between 2015 and 2016, according to the Adex Benchmark from IAB and...
View Article4 Tested Mobile Tactics to Grow Your Restaurant’s Business
Marketing your restaurant is a mobile game. The emergence of the smartphone has created a culture of connectivity. With 77% of U.S. adults population carrying around smartphones to stay connected, it...
View ArticleAd recall almost doubles when seen on multiple devices
Chart of the day: Research has found customer are twice as likely to recall ads, when they are exposed to those ads on multiple devices Research by On Device found increased brand awareness, increased...
View ArticleHow to use mobile apps to grow your startup
With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone...
View ArticleThe exodus from desktop to mobile: Why it matters and what to do about it
With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their...
View Article100+ must-see digital marketing research statistics for 2019
The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX - to help inform your 2019 marketing strategy Because the...
View ArticleApple iOS 14 update: Privacy, advertising and UX
Apple's iOS 14 platform update has certainly not been without controversy. Increased customer privacy has caused problems for mobile ad providers. What do the platform updates mean for your digital...
View ArticleHealthcare marketing: Optimizing customer experience in a competitive digital...
Your customer's omnichannel digital experience is key to meeting your healthcare marketing goals. Your ability to prioritize determines how fast you'll get there Naturally, user experience (UX or CX)...
View Article5+ ways to boost conversion rates with qualitative analytics
Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your...
View ArticleMobile marketing statistics compilation 2023
Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience "Mobile to overtake fixed Internet access by...
View Article